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Building up your author platform can take time. But if you are intentional about how you factor it into your book marketing plan, it can be quite effective. Social media is huge right now and, when done properly, it can be a great asset for promoting your books.
Keep in mind that you do not have to have a presence on every social media channel. What is important, is that you are consistent with how you are there. Find where your author platform and brand best fits and go from there.
Personally, I’m a big fan of Instagram for author and book promotion because it’s such a straightforward platform to use.
Facebook is a comfort to a lot of authors but keep in mind it has dozens of features and news stories to compete with.
Twitter is insanely fast-paced and not conducive to disappearing for days at a time to meet a writing deadline but great if you prefer simple updates.
Goodreads is fantastic for genre-specific book promotion but Instagram…Instagram is that unicorn social media site that helps you build a brand on a very simple premise – captivating visuals and positive vibes – truly.
Instagram is a very positive space to operate in, and while creating visuals can be daunting, it’s a great balance for an author who typically is hyper-focused on the written word. Yes, Instagram images need captions and hashtags, but those are supporting roles. The visual is the star and this is something that resonates easily with many of us, so why not capitalize on it?
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